Aircel Accelerates Offer Creation While Decreasing Order Fallout

Aircel Limited (Aircel), a leading communications company in India, has more than 31 million customers in 18 circles (states) and plans to grow to more than 50 million customers this year. Aircel has teamed with Oracle to more quickly and efficiently introduce new offers, capture and fulfill orders, and provide visibility across the entire order lifecycle. As a wireless leader in the rapidly growing Indian market, we needed a solution that could manage the large volume of products and offers we wanted to introduce. We are required to handle more than 100000 orders and services per hour and, with Oracle Communications Order and Service Management, we can manage a greater volume of very complex services with increased consistency, accuracy and efficiency. Oracles integrated offer design and order delivery solution helps solve a long-standing industry challenge, said Ravinder Jain, chief information officer, Aircel. emeapressoffice.oracle.com emeapressoffice.oracle.com

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